AMTA aims to round up unwanted cellphones

Stuart Corner
Thursday, 08 December 2005 09:32

IT Industry - Strategy

The Australian Telecommunications Association (AMTA) will formally launch MobileMuster, its revamped national mobile phone recycling campaign, on Friday 9 December 2005 at Martin Place, Sydney.

MobileMuster aims to recycle one million mobiles and batteries a year and to halve the number of mobile phone products going into landfill by 2008.

AMTA says that there are more than 12 million disused mobile phones cluttering people's homes and offices around Australia and that more than 90 percent of the materials in mobile phone handsets, batteries and accessories can be recycled.

The new campaign follows an earlier one that was less successful than had been hoped, and is being managed by AMTA's recently appointed recycling manager, Rose Read, the former general manager of Clean Up Australia and of Clean Up the World.