Kogan sponsors motor sport series

By Stephen Withers
Tuesday, 20 October 2009 10:32

Strategy

Low-price IT and CE retailer Kogan Technologies is entering the motor sport world by sponsoring the 2009 and 2010 Super X series. Super X is the Australasian supercross championship.

If you haven't heard of Kogan Technologies, it's a Melbourne-based online retailer that sources consumer electronics products (including netbooks) directly from Chinese manufacturers.

And if you don't know what supercross is, it's a stadium-based form of motocross.

Kogan's sponsorship of the Super X series will provide the company with branding rights for event signage, plus web and online video branding.

The series' current naming rights sponsor is the Monster energy drink, with Komatsu (construction and related equipment), Makita (power tools), and Fox Sports (pay TV sports channels) as major sponsors.

"Super X and Kogan Technologies are both young, rapidly growing international brands and are a perfect fit in terms of our aggressive approach to our respective markets," said Kogan Technologies' founder and CEO Ruslan Kogan.

"Teaming up with Super X gives us a range of new avenues to reach consumers at live events, on television and online – an integrated approach that we are very excited to be a part of. As a 100% online company, we are especially excited about being part of SuperXTV as it draws in viewers from around the world," he added.

The deal is Kogan's first major sponsorship agreement.