WebSpy looks to acquire Marketboomer group

Peter Dinham
Sunday, 11 October 2009 06:42

IT Industry - Strategy

The Market Boomer Group provides its clients, including InterContinental Hotel Group, Emirates Airline Catering and Hyatt - with the tools, information and control to transition from their current procurement approach to industry best practice. According to the company, the solution “enables businesses to trade with each other more effectively by allowing purchasers to buy from suppliers at the best possible price at a given point in time, and by improving processes.”

Andrys says Marketboomer’s business is ”highly complementary to WebSpy’s activity and this acquisition will provide significant synergy benefits and strategic expansion opportunities,” adding that “the transaction is a very positive step towards generating sustainable growth in future revenue and it will contribute significant working capital generated from its operations.”

According to Andrys, the Marketboomer Group’s customer base represents a strategic and natural market for WebSpy’s software products, and “both the WebSpy and Marketboomer products are B2B, based around Internet and large data manipulation, and can be applied to any industry sector and any size business.  Both products are well trusted and provide a great lead in for the other within a business, whilst being complementary in the areas of cost management and productivity improvement.”

Andrys also says that WebSpy will be able to gain additional operational and development capability in Europe, the Middle East, China and South East Asia.
 
“The Marketboomer Group has established marketing presence in Australia, Ireland, China, Indonesia, Thailand, Saudi Arabia, the UAE and Singapore. The additional marketing centers will strengthen the marketing resource of WebSpy for its own software products.  WebSpy on the other hand has been operating in the United States for nearly 10 years and will be able to assist the entry of the Marketboomer business into the region.”