Ian Grayson
Wednesday, 02 September 2009 15:40
IT Industry -
Strategy
Page 2 of 2
On the services front, Nokia also announced a partnership with social networking giant Facebook. Called Lifecasting with Ovi, the service is the first application of its type to let people publish their location along with their status updates directly to their Facebook page. It will first be available on the N97 Mini.
During his keynote address to the 2000 attendees at the Stuttgart event, Nokia president and chief executive Olli-Pekka Kallasvuo said the announcements were part of the company’s evolution from handset maker to a full-fledged mobile services company.
“We did not embrace services because we thought it would be an interesting side business,” he told the crowd. “It is critical for us. There is no turning back and we will not fail.”
Nokia executive vice president of markets, Anssi Vanjoki acknowledged the company had received criticism of its smart phone offerings but said the new products were a sign the company was dedicated to the category and determined to improve its market share.
With the ongoing development of the Maemo operating system, Nokia is showing how it intends to move away from its heavy reliance on the ageing Symbian OS. A Linux-based OS, Maemo has been used in previous Nokia tablets.
Maemo product planning director Janne Heikkinen said the operating system provided a better platform for web browsing and multi-tasking. The new version is the fourth incarnation of the technology with variants appearing about every 12 months.
Nokia World continues tomorrow. Check IT Wire for further updates.