Davey Winder
Tuesday, 18 August 2009 14:28
IT Industry -
Strategy
Page 2 of 2
Need more restrictions? OK, Microsoft is happy to oblige there as well:
a maximum of 1GB memory and no more than 250GB of hard disk storage or
64GB solid state.
Apparently Ballmer was pretty frank about the reasoning behind all
this: getting more money out of the consumer. Netbooks will still be
available with Windows XP, but there will be Windows 7 Starter Edition
netbooks at a higher price.
Ballmer has admitted that the licensing of Windows XP Home to netbook
makers, the only OEMs which can get it since early last year, was a
mistake when it came to pricing.
Indeed, the Windows client division
revenues are down 29% year on year for the fourth quarter and that's
largely to do with increased netbook sales.
It is a mistake Ballmer does not intend to repeat and he has stated
that Microsoft will "readjust those prices north" as far as Windows 7
Starter Edition is concerned.
The good news for the consumer who isn't as interested in having
Windows 7 as they are in having a low priced netbook is that Microsoft
has made a commitment to continue with the sale of Windows XP Home,
the OS that refuses to die, to those OEMs for a year, at least, after Windows 7 launches.
Which means users of larger-screened netbooks, which most people (Micosoft apart) would still agree are indeed netbooks and not laptops, can continue to get decent value for money when buying into budget mobile computing.