Infosys launches communications hub

Stuart Corner
Tuesday, 18 August 2009 03:22

IT Industry - Strategy

Infosys Australia has launched The Communications Hub that "Provides a central consolidated platform which captures data from a company's core systems and allows it to be easily formatted and routed into multiple customer communication channels such as print, web, email, SMS/MMS or social networking sites."

For example, says Infosys, "A payment overdue notice could be automatically routed via email or SMS according to consumer preference, while a new promotion might be announced via Facebook." It claims that the savings resulting from sending these communications electronically rather than print could be significant. "An implementation in the US showed cost savings in the millions of dollars, or between 30 to 90 percent in print production costs."

According to Infosys, The Communications Hub leverages proven dynamic content publishing technology with a new management function. "Known as CEM (Communications Environment Manager), this tool facilitates orchestration of complex communications campaigns and provides enterprise reporting capabilities – for example, an audit trail that can indicate exactly what communications were sent to whom and when."

The Communications Hub is available as a fully managed service or as a licensed system operated by either the customer or Infosys. It is initially being offered only in Australia and New Zealand. Infosys Australia will provide the systems integration expertise through its recently formed Consulting and Systems Integration unit.