Jake Widman
Wednesday, 29 July 2009 23:00
IT Industry -
Strategy
Page 2 of 3
Even though Bing will be the search engine, Yahoo will continue to "'own' the user experience" for search on Yahoo properties.
Presumably, that means that it will be branded a Yahoo search -- the announcement doesn't say if there will be Bing branding as well.
Compensation to Yahoo will come from revenue sharing on traffic generated from Yahoo sites. Specifically, for the first five years Yahoo will get 88 percent of search revenue generated from Yahoo sites.
The revenue is in addition to the savings to Yahoo from not having to maintain its own search infrastructure.
Yahoo estimates that when fully implemented, it will realize US$275 million in cash flow and $500 million in operating income annually, plus capital expenditure savings of $200 million.
The transaction still has to pass regulatory review, but the companies hope to close the deal in early 2010.
Full implementation is expected to take up to two years after that.
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