Home Industry Strategy IBM to rebrand and resell Juniper EX switches & MX routers
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Juniper Networks and IBM have expanded their relationship by entering into an OEM agreement that will enable IBM to sell and support Juniper's ethernet networking products as part of IBM's portfolio of data centre products.


Specifically, the agreement allows IBM's System & Technology Group to brand, label and sell certain Juniper EX Series ethernet switches and MX Series ethernet services routers. Hitesh Sheth, executive vice president and general manager of Juniper's Ethernet Platforms Business Group, said the deal would create "a significant new route to market for Juniper."

Juniper claims that the addition of its products to IBM's data centre networking portfolio "accelerates both companies' shared vision of advancing the economics of networking and the data centre by reducing costs, improving services and managing risk."

Jim Comfort, IBM VP of Enterprise Initiatives, said: "With Juniper's ethernet technologies added to our data centre portfolio, IBM is able to offer customers more choice and flexibility in their networking solutions to address the growing demands being placed on their IT environments."

Juniper claims that "The broadened IBM and Juniper relationship is further evidence of the growing importance of the high-performance network in the progression of data centres toward cloud computing or cloud-like infrastructures. Both companies agree that a high-performance network is vital to the backbone for both the data centre (enabling service production) and the global network (enabling service delivery)."

The OEM agreement follows Juniper's unveiling in February of a major new business unit and a strategy to develop technology for the 'next generation' data centre fabric and in which it flagged IBM as a major partner, with a key role in storage.

Prior to this, IBM and Juniper in 2007 signed an agreement with IBM's Global Technology Services (GTS) group that allows GTS to resell Juniper's product portfolio as part of its Service Product Line products covered included routing, switching and security technologies, and this agreement will continue. IBM also offers their Managed Maintenance Services (MMS) on the Juniper product portfolio. IBM and Juniper have also been working together on joint technology solutions, standards development, network management and managed security services.

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

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