Vodafone to use Tele Atlas digital maps and location content

Stuart Corner
Monday, 20 July 2009 14:56

IT Industry - Strategy

Vodafone group has struck a deal with Tom Tom subsidiary Tele Atlas to use its digital maps and location-based content the provision of location-based services  and navigation offerings in its networks worldwide.

According to Tele Atlas, the agreement gives Vodafone access to Tele Atlas’ global digital map content and products, including 24 million points of interest, 3D landmarks, 2D city maps and digital elevation models, which give local search application users maps that more closely reflect their surroundings.

Vodafone will also gain access to Tele Atlas speed profiles, claimed to provide highly accurate speed data to help navigation application users find the most optimal routes and more accurately estimate travel times.

According to Tele Atlas its maps are developed with the insight of a community of millions of GPS system users worldwide who are adding to its network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content.

Bobby Rao, director, Internet services marketing and new business director at Vodafone Group said: “In an increasingly connected world, we are constantly striving to enrich our customers’ lives by enabling them to communicate wherever they are with the tools and services they need. Accurate location content is at the heart of many of these offerings, allowing Vodafone to deliver a powerful, seamless mobile experience around the world, based on up-to-date maps and content.”