Cisco aims to resolve the media paradox with EoS

Stuart Corner
Monday, 13 July 2009 04:21

IT Industry - Strategy

According to the report of the event "Chambers spoke with evangelical zeal about the next evolutionary phase in broadband development, in which content will 'find' users globally, distant family members will gather together via holograph and the [consumer electronics] industry will move from a device-centric to a network-centric model. The advances, he said, represent a market transition that will supercharge productivity and 'change the economic fabric of nations'."

In March Cisco took its latest major step into this video dominated world, acquiring Pure Digital a US maker of low cost high definition camcorders and the operator of a facility designed to allow users to upload and share their content.

Ned Hooper, senior vice president of Cisco's Corporate Development and Consumer Groups, said at the time: "The acquisition of Pure Digital is key to Cisco's strategy to expand our momentum in the media-enabled home and to capture the consumer market transition to visual networking. This acquisition will take Cisco's consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences."