APC, Ingram Micro charge up partnership with extension

Peter Dinham
Thursday, 09 July 2009 13:02

IT Industry - Strategy

Schneider Electric’s APC has extended its partnership with IT distributor, Ingram Micro, who will now distribute APC’s range of data centre solutions to its reseller partners.

Ingram Micro has distributed APC’s range of UPS and rack solutions for the past eight years, and the company’s general manager enterprise technology group, David Lenz, says it will now also distribute APC’s flagship network-critical physical architecture solution InfraStruXure, and its range of data centre power distribution and cooling solutions, including the InRow Cooling solution.

According to Lenz, there continues to be a strong trend from businesses to consolidate their data centres using virtualisation technology and reduce costs by increasing energy efficiency in the data centre, and, he says “they require new data centre hardware to support their high density computing requirements and reduce power consumption.

“The addition of APC’s solutions makes Ingram Micro a one stop shop for data centre solutions, delivering our resellers the complete range of data centre hardware and software their customers require to support their new computing environments.

“APC’s data centre solutions complement our existing offerings and enable us to offer resellers a complete range of products.”

“There continues to be a strong trend from businesses to consolidate their data centres using virtualisation technology and reduce costs by increasing energy efficiency in the data centre. They require new data centre hardware to support their high density computing requirements and reduce power consumption.
 
“The addition of APC’s solutions makes Ingram Micro a one stop shop for data centre solutions, delivering our resellers the complete range of data centre hardware and software their customers require to support their new computing environments,” says Lenz.

APC’s, channel sales manager, Pacific, Bart Mascorella, said Ingram Micro had been a “committed and longstanding partner of APC for many years,” adding that the “appointment of Ingram Micro to this important solutions technology area is not only a recognition of that commitment, but also of the growth of the Ingram Micro APC business and of the overall growth of the solutions market in ANZ.”

David Lenz said Ingram Micro had also appointed a new solutions architect to support reseller engagement and provide them with a “dedicated enterprise configuration and test laboratory to help them design high-end solutions for their customers.”