Mobile video market set to explode

Peter Dinham
Sunday, 07 June 2009 16:01

IT Industry - Strategy

Markets such as Japan, Hong Kong, and South Korea already lead in terms of mobile video penetration of subscriptions, but Pyramid also expects important uptake in India in the next five years.

Pyramid’s survey of the mobile video market, looks at both uptake and revenue, both globally and by region, and includes developments and opportunities related to 3G and 4G networks, mobile TV broadcasting, downloading, streaming, side-loading, content, data usage, smartphones, and other devices.

"Looking ahead,” predicts Medlin, “Asia/Pacific will remain in the top spot, attaining more than 281 million subscriptions by 2014, although we expect Latin America to grow at the fastest pace, increasing at a CAGR of 39 percent from 2009 to 2014.

"Because of intense competition in the video market, operators have to be creative when launching new services; to meet surging demand for video, mobile players are making network upgrades, reducing data charges, improving content, and offering more advanced handsets," Medlin advises vendors.