Another pernod for CAS AG!

Peter Dinham
Tuesday, 05 May 2009 09:12

IT Industry - Strategy

Global wine and spirits company, Pernod Ricard has deployed a trade promotion management solution (TPM) from CAS AG in its Asia Pacific business.

Demand side management software vendor, CAS AG, says its TPM solution will be used by Pernod Ricard Pacific  to integrate planning, execution, and analysis for trade spend, and to enhance communication between finance, marketing, and sales while  reinforcing the focus within sales and marketing teams on profit measures, volume and sales revenue targets.

Pernod  Ricard’s Pacific CIO, Pierre-Yves Calloc'h, says the TPM project phase follows a successful deployment of CAS' CPWerx field sales management solution to both Australia and New Zealand in 2008, with the platform used by the company to make communication between the field and headquarters more efficient.

“Over the last year, the CAS delivery team has become a professional and reliable partner for us. What really convinced us is the unique combination of field sales management and trade promotion management which CAS provides in a single solution. This enables us to seamlessly integrate our field activities with headquarter based planning as well as with financial operations.”