Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Tantus Networks has announced plans to roll out more than 500 free hotspots throughout downtown Chicago and surrounding areas and to generate revenue from advertising.
The possibility of Google rolling out a ubiquitous WiFi network in San Francisco, offering free access and generating revenue from advertising has been greeted as a potential major threat to the local advertising industry, and a model which could be repeated just about anywhere in the world.
Tantus' plans suggest that Google is not alone in believing this to be a viable business model. Tantus says revenue will come from "targeted advertising from strategic Tantus partners, and from local businesses," and that it expects more than 20,000 users each day.
"The service is going to be very community-oriented, allowing host venues to market their own products and services, while attracting more visitors, who will stay longer, to their locations," said Tantus president, David Wieland.
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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