Alex Zaharov-Reutt
Monday, 19 January 2009 08:48
IT Industry -
Strategy
Page 2 of 3
Next up comes the revelation that “Younger Australian mobile phone users (aged 18-30) are more likely to use a mobile phone in a library, at the cinema or during a concert than those over 30 years of age.”
This is followed up with the assertion that “53% of Australians agree that mobile phones should be allowed during flights, with most citing informing friends/family on ground of flight changes as the main reason for switching their phone on in the air.”
Presumably, when it comes to the safety of children being exposed to mobile phone radiation, the mobile Internet, the threat of spam SMS and phone calls (with spam phone calls common in HK) and just having access to a mobile phone at too young an age, the survey uncovered that “Australians mostly agree that children under the age of 12 should not be given a mobile phone (73%), and the rest of APAC responded similarly (74%).”
The survey then found that Australians are open to using mobile phones to manage their personal relationships. In fact, in taking relationships to the next level, more Australian males (24%) than females (11%) think it’s acceptable to propose using their mobile phones.
You’d want to think this was done via a video MMS message rather than just text message, but clearly, anything is possible.
Other key findings? Here they are:
- People in Sydney (43%) are less likely to check their partner’s SMS/caller list than people in Melbourne (52%).
- Married females (58%) are more likely to check their partner’s mobile phone messages and SMS/caller list than married men (43%).
- 57% of Australians have flirted with their spouse/partner using SMS/MM/IM over mobile phone and 30% have flirted with someone other than their spouse/partner.
- 25% of Australians would use GPS to track their spouse or partner’s whereabouts.
- 13% of Australians are likely to use their mobile phones during extremely intimate moments.
What about consumer preferences for mobile phones? Please read on to page 3!
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