Staff Writers
Thursday, 15 January 2009 11:14
IT Industry -
Strategy
Ethernet
networking provider Extreme Networks has announced plans to expand its
operations in the Australia and New Zealand markets, with aims to
expand its channel reach and internal sales force.
Extreme Networks, which plays in the hardware space, supplying
switches, network management, security and wireless equipment, believes
the market is timely for an expansion in the region.
Extreme
Networks’ Regional Director, Australia & New Zealand, Simon
Barnard, said: "In the current economic situation organisations need
to ensure they select high quality suppliers that can deliver
significant total cost of ownership (TCO) benefits, and this is a
precise fit with Extreme Networks’ capabilities, which I will be
promoting vigorously."
Barnard said the No 3 market share (behind Cisco and Alcatel-Lucent) news from analyst Heavy Reading was a timely impetus for his expansion plans for the region.
He
said: “We are actively looking to expand our channel partners to
provide greater coverage nationally and to broaden our market coverage.
The current economic climate is squeezing system integrators profits
and we are able to offer them significant cost savings with our range
of Ethernet switches that will enable them to grow their business and
margins.
“We have a small focused sales team in Australia/New
Zealand which will be increased shortly and then again in the new
fiscal year to meet our business goals.”