Angus Kidman
Saturday, 10 January 2009 12:36
IT Industry -
Strategy
Harvey Norman may have experienced an interesting 2008, but the retailer apparently isn't having any trouble selling high-priced AV cables to HD enthusiasts despite the strained economy.
The electronics and homewares giant scored the top international retailer award at Monster Cable's annual awards.
Handing out the gong at an awards ceremony at the Paris hotel in Las
Vegas during CES 2009, Monster CEO Noel Lee said that Harvey Norman had
increased sales of Monster products by 36 per cent during the year,
with total sales of $100,000 during the year.
Even at Monster's remarkably high prices - some of its products sell
for thousands of dollars - that's a whole lot of HDMI. Growing sales
for big screen TVs and Blu-ray players have created a healthy
aftermarket for cables and other accessories.
Though $100,000 may seem a large figure, the overall Harvey Norman
numbers were dwarfed by some US chains which sold millions of dollars
of Monster gear from single stores during the same period.
Harvey Norman beat out chains from Canada, the UK and Northern Europe to take the award.
Lee noted that Harvey Norman had expanded its international reach in recent years with stores in Europe and Asia.
"They're all over South-East Asia - they're fantastic," Lee said.
The award, which comes during Monster's 30th year of operation,
represents a potential bright spot in what has been a mixed year for
the retailer.
In 2008, Harvey Norman took the unprecedented step of beginning monthly retail updates to reassure the market.