3 Mobile survey shows Aussies won’t give up their phones

Alex Zaharov-Reutt
Monday, 15 December 2008 12:21

IT Industry - Strategy

Additional findings from the spending survey found that:

- 84% of Aussies are shopping around to drive down daily costs
- 2 in 3  monitor their mobile spend near the month-end to check their budget isn’t blowing
- More than half (52% of respondents) said their mobile was the main way they stayed connected

3 Mobile’s Director of Sales, Marketing and Product, Noel Hamill said “Mobiles are seen as an essential and while Christmas-time is when we’re more cash conscious than ever, it’s also a time when we want to be in closer touch with family and friends.

“The answer is to look for the best deals to suit your needs, find offers that can make your money go further, and be smart by monitoring your spend.  At 3 we’re launching a summer sale with great deals to help our customers get the best value from their mobile phone and internet.”

However Mr Hamill made no mention of being the surnamed namesake of the actor who played Luke Skywalker in the iconic Star Wars series, a man who knew a thing or two about cutting the cost of the Empire with his trusty lightsaber. Well, Luke did, not Mark.

3 Mobile has offered some tips on saving money with your mobile. Naturally they make mention of 3 Mobile services and features, which is to be expected in their own survey press release.

Nevertheless, these are:

- Check which carrier your friends and family are with – calls to the same network are often free or much cheaper. 3 offers an allowance of 24/7 calls to other 3 customers on all its Cap plans

- Select the best value Cap plan that matches your usage

- Monitor your spend frequently so you don’t exceed your budget. 3 customers can do this via My3 24/7 online or for free on your handset.

- Set the call timer on your mobile and closely monitor the length of your call. The shorter the call, the cheaper the call.

- If you’re heading overseas this summer, check with your carrier what you’ll pay when using your mobile service. Find out about any network sharing arrangements that might extend across countries. 3 offers customers travelling to 3 countries overseas ‘Like Home’ rates, so you pay a similar rate to the one at home when you’re overseas on another 3 network and you don’t pay to receive a call.

Some interesting deals from 3 Mobile to challenge its competitors over the Christmas season on page 3, please read on...