Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Remember when Google was a search engine? Slipping in under the media radar, while Chrome took all the headlines, was Google Video for business. But just what does BizTube bring to the video sharing party?
You can be forgiven for not noticing that Google had introduced a new
video sharing service this week. After all, it was hard to see anything
other than the dazzling announcement of the now somewhat tarnished Chrome web browser client.
However, while business users are unlikely to be
embracing an unproven Beta browser any time soon, Google is hoping to
capture the corporate market and the corporate dollar with Google Video
for business.
For once, the sultans of search have missed a marketing trick it seems
to me. Why assume that the suits are all boring? Why not brand this
BizTube?
Anyway, Google Video for business has been added as a new application
to Google Apps. If it had been called BizTube the functionality would
have been pretty obvious without any need for further explanation.
What it does is provide functionality for sharing video within an
organisation in about as simple a way as possible. Forget complex video
conferencing tools, BizTube ain't that.
Users just upload a video and then invite others to watch it.
It isn't meant to be a real time communications tool, it is envisaged
as being used more for training videos, as a reporting tool, even a
product marketing one. Why not just use YouTube? Because BizTube
provides a secure method of distributing the video content.
Part of the Google Apps Premier Edition service, BizTube carries no
additional charge. Of course, there is the relatively small matter of a
USD $50 per user per year fee for the Google Apps service in the first
place.
Every Google Apps Premier Edition domain immediately gets 3GB of Video storage per user account.
According to Google, this new addition provides video owners with
multiple controls for sharing videos such as the ability to share with
individuals, groups, or the entire organization; adding descriptions
and tags; embedding videos in any internal web page, including Google
Sites.
Viewers can search for any video to which they have access, and watch
them from pretty much any browser including Safari on the iPhone.
Rating, comments and additional tags can also be added.
"YouTube has enabled millions of consumers to easily capture and share
video at an unprecedented level, yet corporate video has remained
expensive and complicated," said Dave Girouard, president of
enterprise, Google. "With Google Video for business, our customers get
the ease of YouTube combined with the simple and secure sharing of
Google Apps."
David Bass
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