Microsoft reveals Mojave: the new Windows OS with a twist

Davey Winder
Monday, 28 July 2008 15:54

IT Industry - Strategy

Sure, Microsoft needs to do something to counter the media sh*tstorm that it blames for the poor user perception of its flagship OS product. Everything from 'those' Apple ads to tales of vendors continuing to sell machines with XP after the OS was meant to have died, and big business such as Intel deciding not to move to Vista any time soon.

The Mojave Experiment, as Microsoft seems to have settled upon calling, is clever in as far as it does dispel the myth that Vista is bad just because the media says so. But until we get to see the video which Microsoft is to make available at the Mojave website tomorrow it is hard to say just how relevant the experiment is.

So, is Mojave just a publicity stunt, providing some ammo to fire back at the Apple army? Or will it prove to be something more substantial than that? Can a video of users saying 'wow' really turn the tide of negative Vista press?