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Microsoft furthers advertising assault with Navic acquisition
Stephen Withers
Thursday, 19 June 2008 12:36
Page 2 of 2
Estimates of the size of the global online advertising market vary, but it is thought to be in the region of $US45 billion."Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising."
Navic Networks CEO Chet Kanojia said "Viewers across North America are engaging with relevant advertising and interacting with their TVs in ways never before possible. Joining forces with Microsoft will enable our common vision of addressable television advertising solutions to continue to flourish and better meet the needs of our industry partners."
Terms of the acquisition were not announced.
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