Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
As a result of these acquisitions, Ericsson now claims to offer "a complete end-to-end IPTV and mobile TV solution based on [an] open-architecture approach..[and including] multimedia solutions, network infrastructure, IP multimedia system (IMS), advertising solutions, as well as the professional services and support necessary to implement them."
Ericsson's new expanded ambitions are well beyond its previous core competencies of fixed and mobile telecoms networks, but the company claims that these acquisitions have equipped it well. According to Lien, "based on our market leading position in mobile access, core network solutions and fixed broadband, we are ready to be the prime driver for the converged TV world in the future."
Not only that, the company says it intends to "do to television what we did to telephony; that is, taking it from the public phone booth on the town square, into the homes and then helping it go mobile." It adds that "Likewise, the new model for individualised television is set to emerge as a mass-market reality," and no doubt it intends to play a leading role in this also.
However neither Ericsson nor any other player will be able to deliver all pieces of the jigsaw to enable any individual service provider, constrained by numerous legacy systems, to realise this vision: standards and interoperability will be important. And earlier this year, Ericsson along with Orange, Telecom Italia, Telefónica, TeliaSonera, Nokia Siemens Networks, Nokia, Sony Ericsson and Samsung announced a joint effort - the Rich Communication Suite Initiative to facilitate the evolution of mobile communication towards rich communication.
They agreed a set of features originating from profiled IP Multimedia Subsystem (IMS) standards and a set of implementation guidelines with the intention of having interoperable rich communication services available in 2008. The initial offerings were planned to be: phonebook, with service capabilities and presence enhanced contacts information; enhanced messaging, which will include a large variety of messaging options including chat and messaging history; enriched call, which will include multimedia content sharing during a voice call.
David Bass
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