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Hyundai-Kia signs up for Microsoft Auto

IT Industry - Strategy

Korean vehicle maker Hyundai-Kia will work with Microsoft on a new generation of in-car information and entertainment systems based on Microsoft Auto.

Microsoft Auto, based on Windows CE, is designed to allow carmakers to incorporate a variety of software modules either at the time of installation or as a subsequent upgrade. Standard features include speech recognition and Bluetooth and media player support.

"We are pleased to partner with Microsoft to deliver high-performance infotainment solutions to our customers," said Hyun Soon Lee, president and chief technology officer of Hyundai-Kia. "The advanced capabilities, flexibility and low price point make the Microsoft Auto software platform an attractive solution for us."

The company's first Microsoft Auto product will provide voice-controlled connectivity between mobile devices, and is scheduled for a 2010 debut in North America. It will subsequently be used in Asia and Europe, and an extension into navigation and multimedia has also been foreshadowed.

"These new systems will redefine consumer experiences in the car," said Martin Thall, general manager of Microsoft’s automotive business unit.

Microsoft Auto is already being used by Ford in North America and Fiat in Europe.

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