Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Business phone developer Fonality has acquired SugarCRM development house Insightful Solutions as part of a plan to deliver a product combining SME telephony with CRM.
Fonality has more than 1000 hybrid-hosted call centres deployed in 25 countries, while Insightful hosts more than 1000 SugarCRM seats in 13 countries. The company has also made substantial enhancements to SugarCRM and is a SugarCRM Gold Partner.
The merged entity is working towards a product that combines presence management, instant messaging, fixed and mobile calling with access to information about customers and business partners.
"Telephony and CRM have a naturally concentric relationship, so this is good place to leverage hybrid-hosted and we are thrilled that the great folks at Insightful have joined forces with us to accelerate our unified offering to the global SMB marketplace," said Fonality CEO Chris Lyman.
Marc Englaro, co-founder and CEO of Insightful, is now general manager of Fonality's CRM division. All Insightful employees have joined Fonality.
Insightful's SugarCRM managed service - rebadged as FonalityCRM - will remain available while the new product is developed.
"In Fonality we found a like-minded team which values going beyond simple integration, and building fully conjoined products that expand the definition of what's on the market today," said Englaro. "Together we’re going to continue to raise the bar for what people expect from both VoIP and CRM."
David Bass
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