TPP acquires ad search specialist

Stephen Withers
Monday, 24 September 2007 10:12

IT Industry - Strategy

TPP Internet has acquired search advertising specialist Hot Goanna.

Hot Goanna recently became the third authorised reseller for Google AdWords in Australia. "Whether it's homing pigeons, mobile dog washing, resorts, luxury fishing trips or undertakers, there's an opportunity for all of these companies to get their message out there in the wonderful world of search," said director Mark Tull.

TPP is "the perfect medium get our message out to those many and varied small businesses that exist Australia-wide and who do business online but really do not have the resources or expertise to advertise cost-effectively online," he added.

Hot Goanna's service complements TPP's existing portfolio which includes domain registration and hosting.

"Hot Goanna's online marketing and awareness program specialisation and attractive packages round off the must-have components for the thousands of Australian small to medium online businesses we service," said TPP's sales and marketing director Chris Collinge.

Queensland-based Hot Goanna was incorporated less than two years ago. The terms of the transaction were not disclosed.