Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Apple's 'Get a Mac' advertising campaign, created by Media Arts Lab\TBWA has been awarded the 'Grand Effie' at the 39th Annual Effie Awards in New York, honouring "the most significant achievement in the business of marketing communications: ideas that work."
The Get a Mac campaign resulted in market share growth of 42 percent record sales and cultural influence, according to the award jury.
"After much spirited discussion, the jury unanimously awarded Apple the Grand Effie for its portrayal of the Mac/PC rivalry. They managed to do it with humour, class, and honesty without falling into the trap of overtly negative competitive advertising," said John Butler, co-creative director of Butler Shine Stern & Partners and the 2007 Grand Effie jury chair.
Other finalists were: American Express "My Life. My Card." (Ogilvy & Mather and Mindshare), California Milk Processor Board "Got Milk?" (Goodby Silverstein & Partners), Montana Meth Project "Not Even Once" (Venables Bell & Partners and OMD), Pedigree "Pedigree Adoption Drive" (TBWA\Chiat\Day and Grey Interactive) and Philips Norelco "Bodygroom" (Tribal DDB, DDB New York, MS&L and Carat USA).
To be eligible to enter the Global Effies, a campaign must have run in four or more countries worldwide and two or more regions of the world. Campaigns in any marketing medium are eligible for an Effie - print, TV, radio, outdoor, internet, guerrilla, digital, package design, events, street teams, pr, paid or unpaid media
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
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