Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
A trial program to SMS-enable 13/1300 numbers is about to begin, bridging the worlds of local-rate voice numbers and text messaging - but it's not going to cut your mobile bill.
Calls to such numbers will be charged at the mobile carrier's normal rate. The benefits are that organisations will only need to publish one number for customer enquiries, and not all mobile subscribers are able to send to premium SMS numbers in the 191-199 range.
The project is being led by Communications Alliance, and also involves the Australian Communications and Media Authority (ACMA), Industry Number Management Services (INMS), mobile operators, local-rate service providers, SMS response specialists TXT4 and mobile aggregator Sybase 365.
Communications Alliance officials believe this will be the first time any country has allowed local-rate numbers to be used for SMS. "This project demonstrates that our industry, while highly competitive, can still manage to collaborate and deliver innovative outcomes that have not been achieved anywhere else in the world," said Communications Alliance CEO, Anne Hurley.
Organisations involved in the pilot will include a small number of major advertisers and government departments. "The SMS response initiates a range of possibilities, from a simple brochure mail-out, through consultant/call centre call-back time booking and, most significantly, access to relevant mobile content or commerce sites through clicking into the relevant WAP-site from WAP enabled services," said Antony North, regional director at TXT4.
Communications Alliance was formed by the merger of the Australian Communications Industry Forum (ACIF) and the Service Providers Association (SPAN).
David Bass
| For the fourth year in a row, IDC has placed content security provider Websense (NASDAQ: WBSN) at the top of the IDC Worldwide Web Security 2011 –…
How to Make Business Discovery Work for Your Business
Business Discovery takes its cues from consumer apps. Like Google, it encourages us- ers to hunt for and explore data without worrying about or even noticing the underly- ing technology. Their entire experience is working within an intuitive interface to get real-time, self-service results with only minimal training. ...more
Try an easy-to-use set of web-enabled
tools for business-class productivity services. Office 365 provides
anywhere-access to email, important documents, contacts, and calendars
on almost any device.
Latest Headlines from IT INDUSTRY
