The Government has offered Australia's three mobile operators, and vividwireless, renewal of their existing spectrum allocated on 15 year licences in the late 90s and early 2000s at set prices, while the Government expects to rake in $3 billion.
Data integration specialist, Informatica, is now offering data integration as a hosted service, initially for Salesforce.com data but plans to expand into other hosted applications.
Informatica's software takes data from a particular environment or application and maps it into a new environment or application. The company claims that between 30 and 35 percent of all the data in the industry is still on mainframes and that the trend to outsource business processes and applications is making matter worse.
"The wave of specialty applications - HR, sales, accounting, ERP, manufacturing - have all contributed their share to the chaos. The latest (and perhaps most disruptive) development -the growth in outsourcing, in all kinds and flavours, including business processes, IT management, and geographic, will add even more complexity to the mix."
Previously customers had to run Informatica's software in house, but according to Laurie Newman, country manager for Australia and New Zealand, "We now have a hosted integration service. Instead of deploying our software users can just log onto our server, tell us where their data sits and where they want it to go and in what format and we do it for them. We can do batch, real time or change data. Some companies are happy doing it overnight some want it in real time."
The service initially supports source data only in Salesforce.com. but Newman says it will be extended to other SaaS applications as demand grows.
"The concept of having a hosted service is new and will be adopted each new software as a service. Today the most prevalent one is SalesForce.com but a lot of people are outsourcing their HR functions so a logical next step for us would be to have a service linked to that application and bring data from that into an in-house CRM for example...anything that is commercial reality we will have an adaptor built to extend our reach into that environment."
He envisages demand to come from organisations that are unhappy having valuable customer information hosted outside their organisation, and those that value the power of Salesforce.com but need to get the information created in it by sales people into other in-house marketing applications.
Prior to joining Informatica, Newman was with an ISP, and became the first Salesforce.com customer in Australia. "The people running our CRM systems acknowledged how good SalesForce.com was but the needed to get all that customer information into their internal databases and marketing systems: customer history, profiles value of orders etc."
David Bass
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