ITWire

Self awareness is a difficult skill to master. Most people are more likely to undervalue their personal worth than exaggerate it. It's more natural to focus on your faults than your strengths — especially if everyone else is bigger than you. Europe's small and medium-sized businesses contribute up to 80 percent of employment in some sectors and provide around 75 million jobs. Yet despite their enormous contribution, they have been woefully under-served by IT providers.