Sufia Tippu
Sunday, 08 October 2006 15:45
IT Industry -
Market
Page 2 of 2
“Take for instance, when a bank suggests that you buy three equity
stocks, your PC would be able to get the profiles of these stocks, take
into account your portfolio holding pattern and then suggest which
would be a suitable buy for you – and all this on a real time basis,”
Colony explained.
Extended Internet is the only way to bridge the physical with the digital world, says Colony
“Today there are 750 million devices connected to the Internet. By
2012, there are going to be 14 billion and all are going to be
simultaneously connected to the Net. If you think this is futuristic –
let me assure you it is not, it has already started happening,” he says
reeling out a number of current examples.
• Intel stopped shipping any product which is not wi-fi.
• BP has made it mandatory that its petroleum engineers carry hand-helds.
• German roads have a sensory system that keeps a track of which trucks on roads carry heavy loads and taxes them accordingly
• Norwich Union has an innovative method to charge higher car
insurance premiums. It is able to monitor those which take sharp turns
and maintain high speed levels, which then have to shell out more
money.
• Michelin has an embedded chip in its tyres so that when you pull
into a service center, an automatic record is generated about the
condition of the tyre driven in.
• Holland-based floriculture firm, Aalsmer has gone one step ahead
in RFID – after placing an RFID chip in pallets and cases, it has now
begun to put a chip in every flower.
“ Right now, RFID is the first stage of Extended Internet but there is
still a long way to go in terms of security and ways to handle the
colossal amount of data that would come in – and this is good news for
IT services firms,” Colony added.
The fourth wave, would predominantly have four players -- inventors
(companies like MIT, IBM Watson Labs, Apple), transformers that take
invention from anywhere and transform it and offer it as a value-add
(Dell is the best example, it spends less than one percent of its
revenues on R&D but offers the best product) financiers (who bring
in the necessary funds) and brokers (who connect the buyers and
sellers.