Home Industry Market Telstra makes music with BangTango partnership

Telstra has partnered with live ticketing company, BangTango, to offer its customers pre-sale ticket access to some of the biggest concerts in Australia, in a deal which the telco says is designed to reward customer loyalty.

Under the partnership, Telstra customers is offering customers exclusive access to its  allocation of reserved concert tickets at least 48 hours ahead of the general public.

Telstra Director of One to One Marketing, Nick Adams, said the music ticket partnership with BangTango gives Telstra customers “unique access to big name artists and music experiences.”

“This deal will give our customers access to the pre-sale window for more than 20 concerts throughout the year. These concerts will be a mix of chart toppers like Olly Murs as well as big hitting artists and Aussie music greats.

“Customers will also have the chance to access money-can’t-buy experiences like meeting big name artists, backstage access, signed merchandise and music memorabilia.

“We value our customers, and to thank them we wanted to give them access to the best entertainment experience in Australia. The program has been designed to recognise and reward customer loyalty, it’s the next phase in Telstra's strategy to put the customer at the centre of everything and drive customer advocacy.”

Adams said it was important that the “Thanks” program offered customers rewards that were tangible and immediately redeemable. “Customers will also have the chance to access money-can’t-buy experiences like meeting big name artists, backstage access, signed merchandise and music memorabilia.”

“We are committed to building a rewards program that gives our customers unique access to the types of entertainment we all love - we began with movies, today we are announcing music, and we will have more exciting rewards announcements to come,” Adams said.

BangTango's Founder and Director, Daniel Popic, said the company was excited to be supporting Telstra. “Telstra is one of Australia's most iconic consumer brands. By working together we will be able to offer Telstra customers a truly unique music experience giving them access to some of the best international and domestic live music events to hit Australian shores.”

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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