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LG Electronics is claiming sales of 15 million units of its Optimus L Series smartphone worldwide, with sales of the phone rocketing over the past two months.

The company said today it had sold an Optimus L Series device globally every second over the past two months, taking total global sales to over 15 million units.

According to LG’s Head of Mobile Communications Australia, Jonathan Banks, since its launch at Mobile World Congress (MWC) last year, Optimus L Series smartphones have become the “device of choice for individuals around the world who favour a well-balanced smartphone with a unique design.”

Banks said that LG would be building on the sales momentum by unveiling a new generation of the Optimus L series at MWC 2013 with an upgraded design and improved features.

“The Optimus L SeriesII will carry on the legacy of its predecessor, offering a user experience unique to LG smartphones. The Optimus L3II, Optimus L5II and Optimus L7II all feature a comfortable contour with laser-etched details in a slim unibody design. The sleek devices are also differentiated by smart LED lighting around the home button.”

Banks said that the success of the Optimus L Series globally confirmed LG’s belief that there was a market for well-balanced smartphones that represented “unique consumer tastes.”

“The new Optimus L SeriesII expands upon the design philosophy of the original series so we’re confident that LG will have another hit on its hands.

“In Australia, the launch of the first range of L Series devices, L2 Dual Sim, L3, L5, L7 and L9, has delivered fantastic growth for the local business.

“Based on market share, LG Mobile is now the number two smartphone brand for ‘pre-paid’ customers and the number three player in the Android ecosystem off the back of the 2012 launch of these handsets.”

LG’s new Optimus L SeriesII smartphones will be unveiled at Mobile World Congress later this month.


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Peter Dinham


Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).