Amdocs Vice President of Product and Solutions Marketing, Rebecca Prudhomme, said the solution allowed service providers to quickly launch services to compete with over-the-top (OTT) offerings, “strengthening their relationship with customers and allowing them to better monetise the opportunity.”
According to Prudhomme, until now, the over-the-top players have led the mobile video, messaging and VoIP communications market, “eroding service providers’ revenues and undermining the relationship with their customers on basic communication services.”
“Service providers have the opportunity to strengthen their ownership of voice calls to cover VoIP and video conferencing with their own branded solution. By providing a unified launch pad for all their customers’ communications, across multiple platforms and media, service providers can increase their customer loyalty.”
|
|
