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Australia’s market-leading online accounting and business management solutions provider, MYOB, has teamed up with US-based global Application Programming Interface (API) company, Mashery, to develop and expand the market for MYOB’s AccountRightLive cloud-enabled accounting solution.

The two companies – each a leader in their own field – are targeting MYOB’s primary Small to Medium Business (SME) market. New partner, Mashery, says the Australian market for APIs is already “heating up” and down the track is likely to surpass the UK, and possibly the US markets, when APIs were first introduced.

Mashery’s  Director of Platform Strategy, Chuck Freedman told iTWire, on a fleeting visit to Melbourne this week to meet with MYOB and clients, said the Australian API market was likely to “leapfrog” the UK market, which he says is now starting to stall.

According to Freedman, the trend in Australia is to focus on service-based APIs versus content-based APIs, and how companies here can get a return on their investment. He says it is easier to get a return on service-based APIs and companies will be looking to leverage that through the MYOB/Mashery platform, as it is easier to monetise.

Mashery – founded in 2006 – describes itself as an “expansion stage company” which, as Freedman confirms,  is “rapidly broadening its current offering” to meet the needs of “increasingly more sophisticated and business critical AP programs” as well as expanding  sales and marketing activities in key vertical markets like retail, media, social media and data-as-a-service.

The Australian market for APIs for Mashery - in the new partnership with MYOB which is just three to four months old - is seemingly fertile ground, fuelled in part by rapidly emerging trends such as Bring Your Own Devices (BYOD) and what’s now commonly referred to as “consumerisation” of IT.

MYOB’s Development Manager, Business Division, Paul Greenwell says that more than 1,000 of MYOB’s clients and professional partners are already running their businesses on the new AccountRight Live solution after a “successful and rigorous” five-month pilot program completed prior to launch.

Freedman agrees with MYOB, that BYODs are driving some of the growth in the API market.

Mashery’s Vice President, Strategic Services, Devon Biondi, also visiting Melbourne, said Mashery was now the only SaaS-based API Management platform and distribution network on all seven continents, with the inclusion of Australia.

And, in Australia, as in other markets around the world, Mashery, according to Freedman, is already getting strong local interest in its added-value Strategic Advice Services. “It is potentially a good market here in Australia,” Freedman says.

Greenwell says MYOB already has 750 developer-partners working on apps for different lines of business and he expects a “huge demand” for APIs from developers in the Australian market, particularly serviced-based Cloud APIs.

And, while Greenwell acknowledges some concerns over security with Cloud-based solutions, he stresses that the MYOB/Mashery solution provides security cover in the Cloud and through an on-premises backup.

As MYOB CEO Tim Reed says, in developing its AccountRight Live cloud and desktop accounting solution, one of the company’s core criteria was “ensuring the security of client data.”

“We invested heavily in the solution’s security architecture and design, implementing industry best practice by working with specialists on our architecture and testing.

“This included having our design externally validated by a specialist, third-party security vendor, a full code review performed by a separate A-class vendor and penetration testing of the final system done by another third-party.”

At the recent launch of AccountRight, specifically aimed at SMEs, Reed maintained the new solution would “change the way” the company’s clients do business.

“Now hundreds of business owners who use and trust our AccountRight desktop software range can easily experience the benefits of cloud at their own pace.

“They don’t need to migrate data to a new system or learn a new interface, they simply install our latest release and turn the live features on.”

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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