Home Industry Market Windows Store outstrips Mac App Store

Just a month after the Windows Store opened it contained almost 50% more applications than the longer-established Mac App Store.

According to figures published by app market analyst Distimio, there are already more than 20,000 applications in the Windows Store compared with 13,000 in the Mac App Store.

No other app store has achieved such a large number of applications in one month, officials said.

Daily download volumes for the 300 most popular applications are three times higher at the Windows Store than the Mac App store, Distimo's report noted.

At least two matters should be considered. One is that as the Windows Store caters for desktops and tablets it might more properly be compared with the sum of Apple's app stores for Mac and iOS.

In that case the number of apps in Microsoft's store is a small fraction of those in Apple's.

Then again, the Windows Phone 8 Marketplace wasn't included in Distimo's analysis, so arguably no meaningful comparison of app numbers can be made.

The other is that the newness of the Windows Store and of the Surface means there could be a novelty factor at work.

Compared with other stores, the Windows Store has an unusually high proportion of free content at 86%.

That's practically the inverse of the Mac App Store, where 84% of apps are paid. Google Play is 35% paid.

The free/paid ratio is reflected in the way that paid downloads from the Mac App Store outrun those from the Windows Store five to one.

But Distimo noted "it could very well be that the Windows Store soon will overtake the Apple Mac App Store for paid downloads as well."

And who are the top publishers in the Windows Store? No surprises here: Microsoft, Rovio (the Angry Birds company) and Google (largely on the back of the Google Search app).

You can find Distimo's app charts here.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

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