Home Industry Market Plenty of room for Internet growth in developing countries
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A major study for non-profit the Internet Society explores impact of increased demand for new Internet services on the growth of the developing world.

Research company Analysys Mason has published a report called “How the Internet continues to sustain growth and innovation”, which shows how the market forces that have always ensured the sustainability of the Internet in developed countries also extend to developing countries.

The report was commissioned by the Internet Society. It commissioned Analysys Mason to study the impact of increased demand for new Internet services and concerns about the sustainability of the ensuing growth.

The study shows how, in the past, Internet challenges have been continually met in developed countries, based on a combination of new technology and investment to increase capacity, and changing business models to distribute content. The report also shows how investment and innovation are already addressing new demands in developing countries today.

“Challenges in the past followed the increase in demand from the first commercial web browsers, and the widespread take-up of Internet video,” said Michael Kende, Analysys Mason partner and lead author on the study.

“Today, concerns about the sustainability of the Internet in developed countries have arisen from the increased availability of mobile broadband services. What our report shows is that the Internet continually meets the challenges raised by new sources of demand for services, and these market forces are already at work delivering access and services to meet demand in developing countries.”

Commenting on the study, Markus Kummer, Vice President of Public Policy at the Internet Society, said:, “Many calls for an increased government role in promoting the Internet are based on claims that current growth rates are not sustainable. This study shows that there is no need to interfere with market forces and that investment and innovation will continue to meet the demands of increasing growth around the world.”

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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