Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
The rapid penetration of the mobile phones in India is definitely a sweet spot for the Web majors.
The fact that India has more mobile phone connections than PCs and the
fact that 4-5 million new subscribers are being added every month (to a
120- million user base), is certainly not lost on them.
Google will soon be launching SMS-based search for India users, a service now available in the US.
Yahoo! Mobile is becoming popular. But Rosenweig would not comment on
it here in India but said that the company is entering into alliances
with handset manufacturers and service providers. “We realise that for
many, their first point of contact with Yahoo! would be their mobile
devices rather than the computer,” he added.
Microsoft is also firming up plans for its MSN Mobile, yet another
communications service offered in various countries. “India is a
relevant market and we are evaluating delivering all of our live
services through the mobile platform,” says a MSIDC spokesperson.
David Bass
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