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Yahoo!, Google and MSN serenade Indian users

IT Industry - Market

Today, the key driver for these Internet companies is slurping more local content onto their offerings.

“In India, connectivity along with language is hampering growth. We would be soon be launching content in local language, to expand our user base”, adds George Zacharias, head of Yahoo! India operations.

A strong R&D push in India development centers

Although Yahoo!’s Rosenweig did not announce any multi-million dollar investment in India, he said the company is significantly ramping up its operations in India, a top investment destination for the company.

The company’s engineering centre in Bangalore, the largest outside the US, is 800- people strong, and will be 1,000 by the year-end, representing one-tenth of Yahoo!’s global strength. “Initially, it was strictly a back-end set-up. Today, it is part of our global engineering set up, leading in innovation. In future, there would be complete products being developed out of India,” Rosenweig said.



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