Sufia Tippu
Friday, 22 September 2006 07:13
IT Industry -
Market
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Three Internet media giants – Yahoo! Google and MSN - this week have revealed their plans to woo the Indian masses with local content.
Recognizing that they cannot grow faster than
the overall Internet market, if they don’t cater to local needs, the
Big Three are charting out new routes to increase its hold on the
Indian masses.
On Tuesday, Google’s director – product management, from Mountain View,
California, Deep Nishar, who was in Bangalore said, “At Google, we have
put in a lot of instruments to gather facts and feedback. For our
Indian customers we are building a number of localized products. At
this point of time I cannot reveal what we are going to launch but our
focus, for sure, is local users.”
On Wednesday in Mumbai, Yahoo!’s chief operating officer, Daniel
Rosenweig, in his maiden visit to India said, “India’s contribution to
our $5.3 billion global revenue may be less than significant today, but
we are “very satisfied” with the Indian operations. Low Internet
penetration in the country is the chief dampener for the company. But,
with a population of over a billion people, this is a market nobody can
take lightly.”
On Thursday in New Delhi, MSN announced the launch of MSN Hindi and
four other regional language portals. “The new languages feature on
Windows Live Messenger. We will also continue our drive to provide MSN
services and products to our users in their regional languages. This
initiative is just the beginning in providing users with features which
bring them closer to their loved ones” said Jaspreet Bindra, country
head, MSN India and Windows Live.
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