Home Industry Market Cross-industry collaboration needed to serve the NBN-connected home
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With multiple players seeking to exploit the potential to service consumers in their homes via the increased bandwidth of the NBN the will need to collaborate and co-operate if the full potential of the 'connected home' is to be realised, says a report from the Australian Centre for Broadband Innovation (ACBI).

The report, authored by technology consultant Tim Barrett, says that historically separate industry sectors are increasing overlapping as they seek to target new markets created by the broadband-enabled home, and that each sector is bringing its own set of standards and practices, confusing the consumer.

"These market segments include manufacturers and suppliers of TVs, home theatre systems, games consoles, home Hi-Fi audio systems, computers, mobile and tablets, household appliances, providers of Internet services, pay TV, security services, energy, utilities, heating and cooling and home automation systems," the report says. "Each of these segments is increasingly overlapping from historically different positions in the market, driven by desire to satisfy consumers."

The report argues that, like the smartphone, the connected home is becoming a platform for multiple applications from different sources, and that for it to achieve its full potential this evolution to a platform must succeed.

"The connected home is therefore ripe for a revolution similar to that experienced by mobile phones, where common platforms across a range of devices are the catalyst for a significant leap in device capability and usability in the home," it says.

"This will be particularly important as the next wave of connected devices such as connected appliances, lights, energy monitoring and audio/video systems begin to have broader penetration in homes...To be successful, our challenge is to facilitate industry sectors working together to create platforms that consolidate, simplify and enhance offerings for consumers across a broad range of devices and services."

The report adds that industry's success in developing applications and services for the domestic broadband home market creates an opportunity for Australia "to become a global leader in the development of applications, platforms and services for the broadband connected home."

It concludes: "There is a role for development of standards, and more importantly, for industry participation and collaboration to realise the wealth of additional value that is yet to be discovered."

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

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