Home Industry Market iiNet scores with AFL club partnership deal
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National ISP and broadband provider, iiNet, has forged a partnership agreement with Melbourne-based AFL club, Hawthorn, which will see the company’s logo and name prominently displayed on the back of the Hawks’ player guernseys and on the club’s range of apparel for the 2013 football season.

Announcing the three-year sponsorship deal, iiNet Chief marketing Officer, Wendy Walker, said the company was “delighted to be joining the Hawks family with such strong performance and stability both on and off the field, and see this partnership as a perfect fit for us.”

“As well as having an incredibly strong culture within the club, Hawthorn lead by doing things in new and different ways. This strong culture and passion for innovation is shared by us at iiNet, and like Hawthorn, is central to everything we do.”

“It’s fantastic that the Hawks were able to reach the grand final this season, and we’re excited about working with the club over the next three years to make our partnership a successful one.”

Stuart Fox, Hawthorn Football Club Chief Executive Officer, commented:  “In iiNet, Hawthorn has found an organisation that values investment in innovation and best practice, and we look forward to further engaging our supporters with ground-breaking match-day activations and providing member households with advanced technology through the partnership.”

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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