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Optus has now gone live in Melbourne with its 4G network, six months after its initial 4G switch on in the Greater Newcastle region and two weeks after launching 4G in Sydney and Perth.

To bolster its existing 3G network, Optus has also rolled out a large scale 3G enhancement programme across more than 700 mobile sites in metropolitan Melbourne and the carrier says its customers with 4G or 3G dual-band devices will now be able to experience better indoor mobile coverage and more consistent data connectivity.

Announcing Saturday’s switch on of 4G in Melbourne, Optus Managing Director of Networks, Günther Ottendorfer, said the Optus 4G network had the largest 4G footprint in the Melbourne metropolitan area, stretching approximately 10km from the CBD – from Mt Waverly in the east to St Albans in the west, and from Hampton in the south to Campbellfield in the north.

“We are excited about the launch of Optus 4G and the expansion of our 3G enhancement programme across Melbourne.

“Our customers have told us what matters most to them, and we have listened to their feedback to deliver a mobile network that will provide quicker data speeds, better call quality and improved in-building coverage in more areas – so they can stay in touch and do more.”

Ottendorfer said Optus customers could now experience the 4G network with the Samsung GALAXY S III 4G available on pre-order as well as other 4G compatible smartphones coming soon, and also enjoy faster mobile broadband with the Optus 4G USB modem or portable Wi-Fi modem, which could wirelessly connect up to 5 devices.

Optus says its expanded 3G network now covers 99 per cent of the Victorian population, and, according to Ottendorfer, to deliver even better network consistency, 3G data speeds and broader coverage for Victorian customers, Optus will roll out more than 150 additional mobile sites across the state within the next two years.

Coincidentally, Telstra is currently running a heavy campaign nationally, advertising its 4G services with the slogan "Choose the network with double the coverage", or as it also says: "The Network without equal"......and,  "..Telstra is the only network in Australia that can bring you HD voice quality on your new smartphone."

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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