In what the banking group describes as yet another Australian first, customers of St.George, BankSA or the Bank of Melbourne, can also use the latest features added to the mobile banking app to renew their term deposit account, update their tax file number and contact details and view 90 days’ worth of transaction history (up from 30 days previously).
According to Dhiren Kulkarni, CIO and Innovation for St.George Banking Group, customer feedback had also led to further enhancements to the new internet banking platform launched in June, including the ability to view transactions in ascending or descending order and the return of the popular coloured icons to help customers visually identify their various accounts.
We actively and continuously seek customer feedback on both our mobile banking app and our internet banking platform and we use this input to keep improving our online and mobile offering.
Travis Tyler, Head of eChannels at St.George Banking Group said there were now 1.1 million customers using internet banking across St.George, BankSA and Bank of Melbourne, as well as 400,000 mobile banking users.
“We receive feedback from about 500 internet banking users each week and from around 1,000 mobile banking customers a week as well and it’s this feedback that has led to many of the improvements we are regularly rolling out.”
Tyler said that within the next three years St.George Banking Group wanted to give its customers across St.George, BankSA and Bank of Melbourne the opportunity to do online, “everything they can do in a branch.”
“This gives customers choice and convenience – it’s banking 24/7, whenever and wherever it suits them. We have a strong pipeline of online and mobile banking projects, with more announcements soon.”
Kulkarni said this month’s updates to St.George, BankSA and Bank of Melbourne’s mobile banking app and online banking followed the launch earlier this year of a number of other innovations including:
• The launch of a mobile banking feature for iPhone, PropertyMate in August
• The ability for customers and non-customers to apply for a credit card using a mobile optimised process, through the mobile website or the iPhone banking app, also launched in August
• The launch of Pay to Mobile in June, which allows customers to send payments to someone using the recipient’s mobile phone number alone – available for iPhone, Android, BlackBerry and Windows Phone 7 smartphones
• The launch in April of the popular, inbuilt Budget Planner as part of the bank’s iPhone app, and
• The ability to open savings and transaction accounts via the bank’s iPhone app, launched in April.