Vodafone General Manager Industry Strategy and Public Policy, Matthew Lobb, said the new SMS Emergency Warning System would work in conjunction with TV, radio and other warning systems.
“The new system will require a significant amount of development and testing, including work by emergency services. We will continue to provide an SMS emergency alert system based on the service address of Vodafone customers until the new system is in place.
“We recognise the important role mobile communications plays in any emergency. We have already commenced work to build our location-based emergency warning system, which will be ready for full operation next year,” Lobb said.
“One of the main advantages of the location-based SMS Emergency Warning System is that, in addition to providing a warning system to local residents, it will allow SMS alerts to be delivered to international and domestic tourists who are visiting areas where an emergency situation arises.”
According to Lobb, Vodafone placed a high priority on maintaining the availability of its mobile network before, during and after any natural disaster.
“We always respond quickly to rebuild our network, where necessary, after any severe weather event or natural disaster and we’ll continue to do whatever we can to help get life back to normal as soon as possible for people and communities affected by emergency situations.”