Dediu was speaking at the Swipe conference in Sydney. “A disruption has taken place in the span of five years,” he said. “When the iPhone was released in 2007 Apple’s business was dominated by Mac, iPod, peripheral software and its music business.
“Then came the iPhone and iPad, which lead to a massive growth and profitability. In fact, peel away the iPhone from Apple and in itself it's bigger than Google or Microsoft.”
Dediu, founder of analayst company Asymco, is one of the world’s leading commercial analysts of Apple. He was declared the “king of Apple Analysts” by Fortune Magazine. He is keynote speaker at the conference on, taking place in Sydney this week.
The Swipe conference features a range of local and global Apple analysts, strategists and developers. Other presentations include:
- Josh Clark, author of the US best-selling Tapworthy: Designing Great iPhone Apps
- Troy Brant, developer of Flipboard for iPhone
- Sydney artist and cartoonist Rocco Fazzari, demonstrating “espresso animations” which he creates on the iPad
- Case studies from Australian organisations using Apple products, including the ABC, Australia Post and Fairfax Media.