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Fifteen years on from Gates and Packer, ninemsn celebrates!

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Fifteen years after Kerry Packer and Bill Gates signed a landmark joint venture agreement which brought together Microsoft's software expertise and the Packer company television and media assets, Internet business, ninemsn, is celebrating its 15 year anniversary with a look back at its early development and the growth of the Web in Australia.

The joint venture, with the agreement signed by Gates and Packer in June 1997, was established with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, including the Nine Network, Australian Consolidated Press (ACP) and other PBL assets.

Four months after the deal was done by Gates and Packer - cementing the partnership between the IT industry giant, Microsoft, and what was then Australia's top rating TV network and PBL's ACP, the biggest publisher of magazines in the country - in September 1997, the first ninemsn test homepage went live.

And, at the time, it was a landmark decision by Gates and Packer to put the new venture, NineMsN, on the Internet, with the “first-of-its kind joint venture” bringing together the Microsoft's expertise and the media expertise of Consolidated Press.
Fifteen years on, ninemsn is a permanent fixture in the Australian online landscape.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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