Home Industry Market Games, wireless to ADSL2+ for ‘big league’ newcomer
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Broadband services company, NuSkope, has launched into the ADSL2+ market for the first time -  moving from wireless to cable delivery – and tempting would-be customers in the family and student market with an entry-level hardware bundle including a free router modem and double data allowances.

A relative newcomer to the broadband market, NuSkope, launched in 2007, had its beginnings more than a decade ago with two teenage internet gamers – Michael Blake and Adam Barszcz - building their own wireless connection across Adelaide to overcome a personal black spot area.

Blake and Barszcz, successful with their ‘experiment’ in 1999 - had neighbours demanding the same service – and that marked the beginning of the business as a serious venture. By 2002 they had sites connected across 25 kilometres in Adelaide and registered as an ISP - subsequently forming ACMNET with about 100 customers in 2005 - and going full time into the business in 2007 and establishing NuSkope as a specialist wireless networking provider.

Announcing the entry into the ADSL market, co-founder Mchael Blake, now NuSkope Operations Manager, said the company was pitching ADSL2+ plans for people wanting “good value and reliable service and we are targeting the important family and student market where we have done so much work with black spot fixes.”

Touting the “enhanced” launch offer, Blake said there was “generous shaping” for customers who exceed their download quota. “We will shape to 512k compared with most ISP’s who shape as low as 64k and we will allow customers to upgrade plans with a minimum of fuss.”

NuSkope’s launch special includes a promotional offer to customers of more than double the data - $39.95 for 50 GB and $49.95 for 200GB - for signing up before the end of this year, and with customers able to keep that deal for the duration of their contract.

The entry-level hardware bundle comprises a free Billion BiPAC 7700N Wi-Fi router modem, and for higher level packages NuSkope includes the newly released Billion BiPAC 7800VDPX or the AVM FRITZ!Box 7270 at $69 on 12 and 24 month contracts, with Other modems provided at reduced prices, including the AVM FRITZ!Box 7390 for $99.

Today, according to Blake, NuSkope Internet has about 80 percent saturation at Mawson Lakes, one of Adelaide’s fastest growing suburbs, “particularly with apartment buildings where multiple users are able to access the same wireless receiver unit.”

And, now NuSkope has its own data centre, built in 2007 and offers services, including NBN, backed by Nextgen and Pipe Networks.

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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