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Telstra has launched a new app which facilitates 24/7 access to customer service support for its customers through Facebook, and obviates the need for them to have to log-in separately at Telstra to resolve service or other issues.

According to Telstra Digital Executive Director, Gerd Schenkel, the new 24x7 App was launched today after the company had worked closely with more than 2,000 customers since February, as part of its the approach to designing its digital products and services in partnership with customers.

“More than half of all Australians are regular Facebook users and our customers now expect access to services from companies like Telstra in the places they spend social time online.

“Telstra’s 24x7 App on Facebook lets customers conveniently monitor their usage, track their bills and take advantage of around-the-clock customer service support, with posts responded to by our experts within the hour. The best part is customers can do all this without leaving Facebook and without having to log-in separately at Telstra.com.”

Facebook Australia and New Zealand Head of Sales, Liam Walsh, commented:  "With this innovative app, Telstra is recognising that Facebook is as an essential part of everyday life for millions of Australians around the country and an effective way for Telstra to engage with its customers on a regular basis."

To set-up the Telstra 24x7 App on Facebook, it’s a fairly simple procedure.

Just link to your My Account on Facebook at facebook.com/telstra24x7, then:

• Select the “Manage your account” link

• Choose the “Link Account” option

• Enter the Telstra My Account username and password

• Receive a message that your accounts have been successfully linked.
 

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Peter Dinham

 

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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