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The move follow the recent opening of its regional Asia-Pacific headquarters in Singapore.
According to Lithium, its Social Customer Suite "enables companies to meet the challenges of increasing consumer expectations and rapidly rising service costs. Along with reducing customer service costs, Lithium's solutions allow brands to increase conversion rates by up to 25 percent, drive sales up to 2.5 times above normal spend, and accelerate innovation by crowd-sourcing ideas that bring better products to market faster.
Lithium's technology underpins Telstra's CrowdSupport customer social network facility, launched in July 2011. According to Telstra's director of digital operations, Monty Hamilton, it has attracted more than 25,000 posts and "almost half of all customers using the platform have had their query resolved first time, without needing to use an alternate customer service channel."
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