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The company was founded in Italy but is now headquartered in the UK and is listed on the Alternative Investment Market of the London Stock Exchange.
Teleit said the new office would "serve the growing M2M markets in Australia, New Zealand and the Oceanic region including Melanesia, Micronesia and Polynesia," and that it would be looking to hire engineers, sales personnel and other staff as the company builds its market presence in the region.
The Melbourne office will be managed by Marcos Kinzkowski, Telit's vice president of sales for the region. He previously served as Telit's Latin America vice president of sales.
Kinzkowski said: "Australia's M2M market is similar in size to Brazil's but a key difference is Australia has more integrators and developers creating products for the global market. Many of these M2M companies are delivering products for the high-growth US and European markets and we want to make sure they are aware of Telit's premier wireless module technology and value-added services."
Telit's entry into the growing M2M market follows the announced earlier this week by local player NetComm Wireless of an alliance with US M2M specialist Grid-Net. The company is ramping up its focus on M2M. Earlier this month it appointed former Telstra executive Craig Turner as general manager product management to focus on expanding the company's position in the M2M market.
NetComm quoted data from Analysys Mason forecasting M2M device connections will grow from 100.4 million to 2.1 billion worldwide over the next decade. The research firm predicted the utility sector would account for 61 percent of worldwide M2M connections by 2021 and that revenue associated with M2M connectivity would grow over the next decade from $US5.7b in 2011 to $US50.9b in 2021.
Telit recently published its customer magazine telit2market, which "provides exclusive insights into the latest machine-to-machine (M2M) industry developments from around the world." It is available at www.telit.com/ebook/.
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